How to create a set of effective video ad creatives with Obtain
Obtain is an AI-based video creative automation platform. It allows to generate multiple variations of video ad creatives for mobile app and game marketing campaigns and customize the elements of existing ones to improve their effectiveness.
Our mission is to help your business to obtain new customers and users with help of high-performing video ads. Obtain allows you to create and optimize a large number of effective creatives, saving you time and money.
How to get started with the platform and generate your first pack of creatives:
Step 01.
In the main menu you can choose to create videos from scratch or generate them in specific templates. Give your new project a title that will be convenient for you to navigate in menu.To start creating videos with Obtain all you need is one or several short 30–120 sec videos. They can be screen recording of your app’s interface/gameplay, an existing video creative that you would like to improve or any other video assets in .mov or .mp4.
FYI: Use a clear screencast. Turn off the notifications on your device to avoid pop-up messages and other distractions. If your app or game has a field with ads, crop that part of the video. It can be done in seconds on your phone or on the second step of creating a project in Obtain.
Step 02.
To make videos with Obtain no design skills are needed.
Obtain’s algorithm will cut the best shots automatically based on the AI model that decomposes your input videos and defines the best elements in it. You can still cut the video manually and make adjustments like cropping if you would like to.
Pick captions, styles, CTAs, store badges, app icons, end cards, music and many other using the simple settings to generate different variations and concepts. You can always come back to settings and modify them until you get a perfect result.
Pick captions, styles, CTAs, store badges, app icons, end cards, music and many other using the simple settings to generate different variations and concepts. You can always come back to settings and modify them until you get a perfect result.
Step 03.
Get unlimited variations, modify and choose the best ones.
The rendering of the first pack of videos usually takes about 1-3 minutes. You can preview them, modify some specific details, and generate more of different variations until you get the perfect fit.
Step 04.
Export HQ videos, crop and resize to other formats.
Once you have a perfect creative, click export button to choose the resizes and proceed with the final rendering. Download your creatives in HQ as files or export them directly to your ad accounts on the preferred ad platform. Keep track of your campaigns’ performance. Develop new versions of the most successful concepts and test them at a larger scale to get the best results.
